Beacon: transforming business networking with tech innovation
What happens when one of the most respected business groups in the US joins forces with a cutting-edge social platform? From automating networking matches to facilitating high quality community engagement, learn how this partnership is proving that even traditional networking organisations can accelerate results with the right tech on their side.
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When it comes to networking, you don’t get much more respected than Philadelphia-based group, Beacon. True to its strapline ‘Networking for Life’, the organisation has supported the success of its carefully selected membership base of executives and business leaders for more than 20 years.
While Beacon were already very effective at attracting high calibre members, they wanted to do more to deliver on their core promise: to create and nurture relationships of trust and provide valuable connections.A key obstacle was the amount of manual effort that Beacon’s Community Manager had to expend to make, moderate and manage introductions between members. Beacon also weren’t able to track the progress or success of those matches. This lack of transparency extended to very low or no levels of feedback from members after introductions were made. The other issue, common to many networking groups, was when members found that some matches were inequitable or ineffective due to not being relevant enough to meet their goals. Added to these challenges was the impact of the ‘new normal’ as a result of the global pandemic. The shift from face-to-face to fully online networking highlighted Beacon’s need to increase opportunities for digital connections between members and to make some key membership benefits accessible virtually. However, finding a way to achieve this was proving challenging.
Doing things differently can be daunting at first. But thanks to Superlinked’s smart AI doing all the heavy lifting, set-up proved to be very easy for Beacon’s Community Manager. Plus, instead of spending time manually matching members, they are now able to focus on strategic tasks such as attracting more high-profile members to the group.Like most networking communities, Beacon is made up of people with varying levels of technical knowhow and confidence. But, as the results show, this hasn’t been an issue, thanks to Superlinked’s highly intuitive one-minute sign up process - and the fact that there’s nothing to download.
On target for more networking success
With more time freed up to grow their membership, Beacon are looking forward to facilitating many more high-quality matches and business connections.
What members have to say
James - Consulting Business Owner
Haresh - IT Director, Pharmaceuticals
Frederick - Senior Director, Regulatory Affairs